Jones Publishing Ltd, publishers of Citywealth
magazine, has retained its top position in the Best Brand and Reputation IP
Asset Class in the IP 100 League Table which has scored firms on their
Intellectual Property. The judges were impressed by the company’s active social
media use and marketing strategy to promote its wealth management network
through its publications, events and awards.
It’s the second year running that the top score has
been awarded to Jones Publishing.
The ranking is well-deserved as the company has built
throughout the year on its existing social media activity and progressed in
leaps and bounds in this area leaving competitors behind.
A huge Twitter Wall on two sides of the room was
used for the first time at the Magic Circle Awards last year and Hootsuite is now a regular feature in preparing
social media blasts during events.
The League Table is compiled by IP
solutions business Metis Partners and backed with sponsorship by Clydesdale and
Yorkshire Banks. The rankings are made after firms are assessed on five IP
asset classes – Brand and Reputation, Patents, Critical Databases, Software, and
Trade Secrets.
https://issuu.com/room501/docs/ip100_lr
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