The inaugural Citywealth Brand
Management & Reputation Awards took place this week at the 5 star Grange
St Paul’s Hotel in the City of London.
Created by popular demand from the
wealth management industry, these awards highlight the best brands emerging in a
consolidating, financial industry. They also recognise the ever important
business services function within organisations that are successfully
navigating and managing reputational risk in the modern, digital world.
Before the much anticipated announcement of the
winners, guests attended an educational afternoon discussing gold standard
approaches in social media. Karen Jones, CEO and founder of Citywealth,
acted as moderator on the panel and joined speakers Angus Flood from
Britannia Communications, and Cagri Yalkin, lecturer in branding at
Brunel University, both specialists in digital communication. Key messages
included: “Respond to any negative reputational situation within 24 hours” and
“identify your top three hundred customers and personalise communication to
them.”
Having been named as the top company
in the Best Brand and Reputation IP Asset Class in the IP100
League Table mainly because of its use of social media, Citywealth has positioned itself as a pioneer in digital communication and branding.
The
winners were determined by an independent panel of eight industry judges after
the shortlist was published online and online public voting took place.
90% of the voting was decided by
the judges and 10% by the public vote over a period of a year.
Following the networking cocktail party which
included a ‘selfie booth’ for guests, the gold, silver and bronze award winners
were announced in eleven categories. The
evening also included the Editor’s Choice Award which
was given to the JTC Group for ‘dynamic and active digital brand management’.
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