The inaugural Citywealth Brand Management & Reputation Awards took place this week at the 5 star Grange St Paul’s Hotel in the City of London.
Created by popular demand from the wealth management industry, these awards highlight the best brands emerging in a consolidating, financial industry. They also recognise the ever important business services function within organisations that are successfully navigating and managing reputational risk in the modern, digital world.
Before the much anticipated announcement of the winners, guests attended an educational afternoon discussing gold standard approaches in social media. Karen Jones, CEO and founder of Citywealth, acted as moderator on the panel and joined speakers Angus Flood from Britannia Communications, and Cagri Yalkin, lecturer in branding at Brunel University, both specialists in digital communication. Key messages included: “Respond to any negative reputational situation within 24 hours” and “identify your top three hundred customers and personalise communication to them.”
Having been named as the top company in the Best Brand and Reputation IP Asset Class in the IP100 League Table mainly because of its use of social media, Citywealth has positioned itself as a pioneer in digital communication and branding.
The winners were determined by an independent panel of eight industry judges after the shortlist was published online and online public voting took place. 90% of the voting was decided by the judges and 10% by the public vote over a period of a year.
Following the networking cocktail party which included a ‘selfie booth’ for guests, the gold, silver and bronze award winners were announced in eleven categories. The evening also included the Editor’s Choice Award which was given to the JTC Group for ‘dynamic and active digital brand management’.